You and Your Baby
A global program sponsored by the World Health Organization (WHO) and the United Nations Children's Fund (UNICEF), the BFHI encourages and recognizes hospitals and birthing centers that offer an optimal level of care for breastfeeding mothers and their babies. Based on the Ten Steps to Successful Breastfeeding, this award recognizes birth facilities that offer mothers the information, confidence and skills needed to successfully initiate and continue breastfeeding their babies. Many of these practices also help to promote bonding between mom and baby regardless of feeding choice, so all moms and babies benefit from the Baby-Friendly care.