What is Baby-Friendly?

 

Launched by the World Health Organization and the United Nations Children’s Fund, the Baby-Friendly Hospital Initiative recognizes hospitals and birthing centers that offer the finest level of care for infant feeding and mother-baby bonding. Our goal is to give mothers the information, confidence and skills necessary to successfully initiate and continue breastfeeding their babies or safely feed with formula, and the Baby-Friendly Hospital Initiative gives special recognition to hospitals that have done so.

Learn more by watching our series of "baby friendly" videos.
 

Learn More

Breastfeeding Support

 

HSHS values breastfeeding as the best and safest way to feed your baby. To support you and your family, a lactation specialist/consultant will see you in the hospital and breastfeeding support is available 7 days/week by phone or appointment after you go home. 

As a baby-friendly hospital, we use the Ten Steps to Successful Breastfeeding and the International Code of Marketing of Breast-milk Substitutes to give mothers the information, confidence, and skills they need to successfully initiate and continue breastfeeding or formula-feed safely.
 
Regardless of the method you choose to feed your baby, you will be allowed time, privacy and support to achieve the goals you set for yourself and your little one.


Mother-Baby Bonding

 

To help you and your baby to bond, it is encouraged you stay together 24 hours a day. This is called “rooming in” and it has been proven to better prepare you to care for your newborn when you return home.

When baby stays in your room, you will have the opportunity to learn more about him or her and recognize things like feeding cues while hospital staff is around to guide you through those first few nights.

Studies show that mothers get the same amount and quality of sleep when their babies room in as when they are out of the room.

Skin-to-Skin Contact

 

After baby is born, your care provider will place him or her belly-down directly on your chest. This is called skin-to-skin contact. Your nurse will be there with a warm blanket to cover you and your baby.

Quiet time is encouraged during this first hour as this is the time for mom or dad to hold the baby skin-to-skin providing benefits such as:

  • Positive impact on bonding

  • Reduced perception of pain

  • Reduced incidence of postpartum depression

  • Triggers feeding reflexes and increases breastfeeding success

  • Smooth transition for baby to life outside the womb

  • Increased calmness and reduced crying

Milk Depot and Dispensary

 
  • Screened donor milk from a milk bank is available for newborns in need at HSHS St. Vincent Hospital.

  • Our milk depot and dispensary is also open to the public. Find out how and where to donate or buy breast milk below.

Milk Depot and Dispensary

 

We're proud to offer a local milk depot and dispensary in Green Bay. As the only dispensary in Northeast Wisconsin, and the third dispensary in the state, we’re part of a network of breast milk dispensaries dedicated to increasing access to donor milk throughout our communities – so you can safely donate and buy local breast milk from an accredited milk bank.
 
We partner with Mothers’ Milk Bank of the Western Great Lakes to ensure the safety of pasteurized breast milk through screening, processing, and dispensing guidelines established by the Human Milk Banking Association of North America (HMBANA).

For Moms at HSHS St. Vincent Hospital

 

If during your hospital stay at HSHS St. Vincent Hospital you are unable to breastfeed but would like to offer your newborn donor milk, or if your newborn or premature newborn has special needs and is unable to receive your milk, we have the resources on site to safely provide your baby with breast milk from a milk bank.

For the Public

 

Donate Milk

How to Donate Milk to the Depot
If you have extra breast milk and you’re interested in donating your milk or just want to learn more, visit www.milkbankwgl.org/donate-milk to find out where and how to safely donate your breast milk.

Order Milk

How to Order Milk from the Dispensary
If you have gone through surrogacy or adoption, or have low milk supply, and you’re interested in buying breast milk from a milk bank, call the Women and Infants Center at (920) 433-8200. We’ll walk you through the process of how and where to get breast milk. To order breast milk and to learn more, visit www.milkbankwgl.org/for-milk-recipients.

If you feel nervous about caring for a newborn, you’re not alone.

 

Your nurses have gone through advanced training and experience, and will teach you how to care for baby, as we recognize that is an important part of your hospital stay. Your nurse can help with limiting daytime interruptions and phone calls if you’d like, so that you can rest during the day when your baby sleeps. 

You are also welcome to invite family or a support person to stay with you while you are in the hospital, as you may find them helpful.
 
As a Baby-Friendly designated hospital, we use the Ten Steps to Successful Breastfeeding and the International Code of Marketing of Breast-milk Substitutes to give mothers the information, confidence, and skills they need to successfully initiate and continue breastfeeding or formula-feed safely.

The Ten Steps to Successful Breastfeeding:

  • Have a written breastfeeding policy that is routinely communicated to all health care staff.

  • Train all health care staff in the skills necessary to implement this policy.

  • Inform all pregnant women about the benefits and management of breastfeeding.

  • Help mothers initiate breastfeeding within one hour of birth.

  • Show mothers how to breastfeed and how to maintain lactation, even if they are separated from their infants.

  • Give infants no food or drink other than breast-milk, unless medically indicated.

  • Practice rooming in - allow mothers and infants to remain together 24 hours a day.

  • Encourage breastfeeding on demand.

  • Give no pacifiers or artificial nipples to breastfeeding infants.

  • Foster the establishment of breastfeeding support groups and refer mothers to them on discharge from the hospital or birth center.